Outdoor Industry Consulting
Merchandising Strategy for the Outdoor Industry
I help outdoor brands build merchandising systems that drive sell-through, strengthen brand presence, and win with your wholesale partners.
What I Do
Strategy Built on Decades of Merchandising Experience
20+
Years in MERCHANDISING
idaks works directly with outdoor brands to develop merchandising strategies that translate brand vision into measurable wholesale performance. I don't offer templates — I build systems tailored to your product, your channel, and your accounts.
Wholesale Merchandising Strategy
From assortment planning to seasonal sell-in, I build merchandising systems that move product and reinforce brand identity at every wholesale account.
Brand & Product Positioning
We help outdoor brands find their shelf story — aligning product assortment, pricing architecture, and visual presentation to win in competitive wholesale environments.
Wholesale Channel Development
Navigate the complexity of specialty, big box, and e-commerce channels with wholesale strategies built on deep industry relationships and category expertise.
From the Blog